Who I Work With
I partner with founders who want to move fast, but also want to understand the real cost of their decisions before they commit.
Good products don't come from avoiding shortcuts. They come from knowing which shortcuts are smart, and which ones quietly blow up six months later.
What I bring is a trained gut for reading the real state of a product and team, and choosing the plan that's most likely to work in practice.
What clients value most
I don't predict the future. I just understand decision consequences deeply. I've lived the patterns enough times to recognise them early.
My strengths
- Seeing hidden complexity before it compounds
- Knowing when a quick fix is safe, and when it isn't
- Turning chaotic inputs into grounded clarity
- Blending product, technical, and operational context to make grounded calls
- Communicating honestly and directly
- Protecting momentum without sacrificing stability
This is where the real ROI comes from.
I work best with founders who…
If a few of these resonate, we'll probably work well together.
- Want clarity, not noise
- Are tired of feeling "stuck between idea and execution"
- Value honest tradeoffs and calm decision-making
- Want to ship fast without creating hidden instability
- Prefer a senior partner over another order-taker
- Are willing to think deeply about a problem before we solve it
- Want someone who sees the patterns they normally only see in hindsight
Good fit if you want…
- Senior decision support
- Clear technical + product reasoning
- Faster shipping with less chaos
- A partner who challenges assumptions
- Someone who can bring calm to complexity
- A partner who builds products, not just features
Not a good fit if you want…
- A yes-man
- "Just build it" energy
- Cutting corners that will collapse your roadmap
- Hope-driven delivery
- Saving money now at the cost of months later
- Perfectionism that kills momentum
One line that captures it all
I'm not expensive.
I'm costly.
I build products that ship and teams that last. My pricing reflects the value I create, not the hours I spend.
If you want a partner who respects speed and structural integrity, we'll work well together.
Get in Touch