How I Help
Most founders I work with know something is wrong - they just can't pinpoint what. I help diagnose the real problem, cut through the noise, and get your team delivering again.
I work across product thinking, engineering, and strategy - wherever the bottleneck actually is.
The problem is rarely what the team thinks it is. My job is to find it before you spend another quarter working around it.
Where I share how I diagnose delivery problems and help founders get unstuck
I break down real situations - what went wrong, what I looked at first, and the decisions that turned things around. If you want to see how I think before we talk, start here.
Product Strategy & Roadmapping
I help you figure out what to build and in what order - especially when it isn't obvious.
What this looks like in practice:
- See which decisions are safe shortcuts vs. long-term traps
- Prioritise what actually creates value
- Build a roadmap that's tied to reality, not wishes
- Prevent complexity from compounding silently
Technical Advisory & Architecture
On-call senior support when you need a second opinion on architecture, tech choices, or whether an approach makes sense.
What this looks like in practice:
- Architecture decisions
- System design
- Tech stack evaluation
- Clarity around tradeoffs and constraints
- Risk assessment and mitigation planning
Team & Process Recovery
When your team is stuck in firefighting mode and deadlines keep slipping, I help reset how decisions get made and how work flows.
What this looks like in practice:
- Decision cadence
- Clarity of ownership
- Lightweight rituals
- Reducing context switching
- Creating predictability without micromanagement
Delivery Diagnostics
A focused assessment of why your team is busy but nothing ships. I look at the people, process, and product - and give you a clear picture of what to fix first.
What this looks like in practice:
- Team structure & communication audit
- Process bottleneck identification
- Technical debt assessment
- Prioritised action plan
- Written findings you can act on immediately
See it in practice
Real projects, real outcomes
Not sure what's broken? Start with a call.
Tell me what's going on