What I Do
I help founders and small teams build software, make technical decisions, and ship products. I work best in messy, early-stage situations where clarity matters more than process.
I'm a generalist - comfortable across product thinking, engineering, and strategy.
I build things, help you think through tricky decisions, and fill gaps where you don't yet have the right person.
Building in public, documenting the journey
I share how I approach these challenges through my YouTube channel. Watch me build real projects from scratch, break down decisions, and explain what I'd do differently with hindsight.
Product Strategy & Roadmapping
I help you figure out what to build and in what order - especially when it isn't obvious.
I help with:
- See which decisions are safe shortcuts vs. long-term traps
- Prioritise what actually creates value
- Build a roadmap that's tied to reality, not wishes
- Prevent complexity from compounding silently
MVP & Internal Tool Builds
I build MVPs, internal tools, and B2B products. Fast iterations, clean code, and an insight on what this will feel like to maintain.
I help with:
- Founder MVPs
- Operations/automation tools
- B2B SaaS products
- Custom internal systems
- AI-assisted workflows
- Analytics dashboards
Technical Advisory & Architecture
On-call senior support when you need a second opinion on architecture, tech choices, or whether an approach makes sense.
I help with:
- Architecture decisions
- System design
- Tech stack evaluation
- Clarity around tradeoffs and constraints
- Risk assessment using the Clarity Engine
Team & Process Reset
When your team is stuck in firefighting mode, I help reset how decisions get made and how work flows.
I help with:
- Decision cadence
- Clarity of ownership
- Lightweight rituals
- Reducing context switching
- Creating predictability without micromanagement
What I'm Building Now
Projects I'm actively working on, documented from idea to launch.
FlexiQR
Dynamic QR codes that adapt
Building a platform for creating intelligent, trackable QR codes with real-time analytics and dynamic destination management.
Sound like what you need? Let's talk.
Get in Touch