I help founders build clarity, momentum, and real products. No chaos. No burnout. No wasted months.
17 years building and rescuing software teams taught me something most people never stop to see:
the cost of a decision is almost never the code. It's the hidden complexity it creates.
My work blends deep analysis, pattern recognition, and senior technical perspective to help founders take the right shortcuts, avoid the expensive ones, and ship products that actually stand up under reality.
Stuck between idea and execution? I help you get unstuck.
I partner with founders and teams who want clarity and momentum. Not noise, not guesswork, and not hope-as-a-strategy.
Operate as your part-time senior partner in product, architecture, delivery, and decision-making. Clarity, structure, and forward momentum without hiring a full-time exec.
Best for: Roadmap resets, senior perspective, technical direction.
See how it works→Turn messy, ambiguous requirements into stable, testable software. Move quickly without creating the kind of shortcuts that destroy velocity later.
Best for: Founder MVPs, workflow automation, B2B tools.
View selected work→When things feel chaotic, unclear, or emotionally heavy, I help reset the system. Lightweight structures, honest decision-making, better rituals, and predictable delivery.
Best for: Chronic firefighting, morale drops, slipping roadmaps.
Learn the playbook→Real problems. Clear outcomes. A few stories from recent projects.
A music startup's DJ upload platform was unstable and difficult to extend. They needed someone who could rebuild the web app - and grow with the company as needs evolved.
A local building-materials import business relied on manual reconciliation across invoices, purchase orders, and logistics documents. Disparate formats, missing data, and daily recons consumed hours every week and limited visibility into operations.
My girlfriend needed an editable QR code for her business. The going rate? R500/month. That felt absurd for something so simple.
Want to discuss a project or challenge?
Let's Talk